The 4:4:9:6 of Communication-Based Leadership

Whether you want to improve as a leader, need to unify your team, or want to craft effective public engagement strategies, I will help strengthen your credibility and build a culture of trust by putting communication at the center of all you do.

The Communication-Based Leadership framework underpins all of my work as a leader coach. Both a philosophy and a process, CBL consists of four truths, four characteristics, nine principles, and six essential questions to help you and your team achieve your goals in a world that operates at the speed of Send.

Four Timeless Truths

These truths are the cornerstones of CBL as a philosophy.

  • Everything is a communication activity
  • Our capacity to communicate
    is finite
  • Leadership is about relationships
  • Enduring leadership success
    requires trust

Four Core Characteristics

These characteristics frame CBL as a process to focus leaders and teams on clear priorities and measurable, achieveable goals.

  • Principle Grounded
  • Issue Driven
  • Key-Public Oriented
  • Outcome Focused

Nine Guiding Principles

These nine principles combine to mix the concrete of a CBL foundation that will endure over time.

  • Free Flow of Information
  • Accuracy
  • Timeliness
  • Credibility
  • Unity
  • Privacy
  • Interaction
  • Delegation
  • Safety/Security

Six Essential Questions

The answers to these questions inform creation of effective goals, strategies, tactics, and objectives.

  • What are your driving issues?
  • Who are your key publics?
  • Why will you engage?
  • How will you engage?
  • When will you engage?
  • Where will you engage?

Nine Guiding Principles

These nine principles combine to mix the concrete of a CBL foundation that will endure over time.

  • Free Flow of Information
  • Accuracy
  • Timeliness
  • Credibility
  • Unity
  • Privacy
  • Interaction
  • Delegation
  • Safety/Security

Six Essential Questions

The answers to these questions inform creation of effective goals, strategies, tactics, and objectives.

  • What are your driving issues?
  • Who are your key publics?
  • Why will you engage?
  • How will you engage?
  • When will you engage?
  • Where will you engage?
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