The 4:4:9:6 of Communication-Based Leadership

Whether you are seeking personal improvement as a leader, striving to unify your team, or crafting effective public engagement strategies, North of Center will help strengthen your credibility and build a culture of trust by putting communication at the center of all you do.

The Communication-Based Leadership framework underpins all of our leader development, organizational communication, and public engagement coaching and consulting services.

Both a philosophy and a process, CBL consists of four truths, four characteristics, nine principles, and six essential questions to help you and your team achieve your goals in a world that operates at the speed of Send.

Embrace Four Timeless Truths

These truths are the cornerstones of a CBL foundation.

  • Everything is a communication activity
  • Our capacity to communicate
    is finite
  • Leadership is about relationships
  • Enduring leadership success
    requires trust

Execute a Core Process

These characteristics of CBL as a process focus leaders and teams on clear priorities and measurable, achieveable goals.

  • Principle Grounded
  • Issue Driven
  • Key-Public Oriented
  • Outcome Focused

Balance Nine Guiding Principles

These nine principles combine to mix the concrete of a CBL foundation that will endure over time.

  • Free Flow of Information
  • Accuracy
  • Timeliness
  • Credibility
  • Unity
  • Privacy
  • Interaction
  • Delegation
  • Safety/Security

Answer Six Essential Questions

The answers to these questions inform creation of effective goals, strategies, tactics, and objectives.

  • What are your driving issues?
  • Who are your key publics?
  • Why will you engage?
  • How will you engage?
  • When will you engage?
  • Where will you engage?

Balance Nine Guiding Principles

These nine principles combine to mix the concrete of a CBL foundation that will endure over time.

  • Free Flow of Information
  • Accuracy
  • Timeliness
  • Credibility
  • Unity
  • Privacy
  • Interaction
  • Delegation
  • Safety/Security

Answer Six Essential Questions

The answers to these questions inform creation of effective goals, strategies, tactics, and objectives.

  • What are your driving issues?
  • Who are your key publics?
  • Why will you engage?
  • How will you engage?
  • When will you engage?
  • Where will you engage?

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Fill out our brief questionnaire and we will schedule a free 30-minute session to discuss your challenges and explore how North of Center may be able to help you.

No pressure. No obligation. No SPAM. Just good conversation with a member of NoC's team.

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Warm Regards,
Cliff W. Gilmore
CEO, North of Center

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