The 4:9:6:4 of Communication-Based Leadership

Whether you are seeking personal improvement as a leader, striving to unify  your team, or crafting effective public engagement strategies, North of Center will help strengthen your credibility and build a culture of trust by putting communication at the center of all you do.

The Communication-Based Leadership framework underpins all of our leader development, organizational communication, and public engagement coaching and consulting services.

Both a philosophy and a process, CBL consists of four truths, nine principles, six essential questions, and four characteristics to help you and your team achieve your goals in a world that operates at the speed of Send.

Embrace Four Timeless Truths

These truths are the cornerstones of a CBL foundation.

  • Everything is a communication activity
  • Our capacity to communicate
    is finite
  • Leadership is about relationships
  • Enduring leadership success
    requires trust

Balance Nine Guiding Principles

These nine principles combine to mix the concrete of a CBL foundation that will endure over time.

  • Free Flow of Information
  • Accuracy
  • Timeliness
  • Credibility
  • Unity
  • Privacy
  • Interaction
  • Delegation
  • Safety/Security

Answer Six Essential Questions

The answers to these questions inform creation of effective goals, strategies, tactics, and objectives.

  • Who are your key publics?
  • What are your driving issues?
  • Why will you engage?
  • When will you engage?
  • Where will you engage
  • How will you engage?

Execute a Core Process

These characteristics of CBL as a process focus leaders and teams on clear priorities and measurable, achieveable goals.

  • Principle Grounded
  • Issue Driven
  • Key-Public Oriented
  • Outcome Focused

Answer Six Essential Questions

The answers to these questions inform creation of effective goals, strategies, tactics, and objectives.

  • Who are your key publics?
  • What are your driving issues?
  • Why will you engage?
  • When will you engage?
  • Where will you engage
  • How will you engage?

Execute a Core Process

These characteristics of CBL as a process focus leaders and teams on clear priorities and measurable, achiveable goals.

  • Principle Grounded
  • Issue Driven
  • Key-Public Oriented
  • Outcome Focused

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